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May 31, 2025

Startup Salaries Down Under: What to Expect in Different Roles and Locations

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Australia's startup scene is buzzing with innovation and opportunity. If you're considering joining a fast-growing company, understanding the salary landscape is crucial. While the potential for growth and impact can be significant, remuneration can vary widely based on your role, experience level, and, importantly, location.

Let's dive into what you can realistically expect in terms of salary for some common tech and startup roles across Australia's major cities. Keep in mind that these are indicative ranges and can be influenced by the specific startup's funding, stage, and overall compensation philosophy (including equity).

Software Engineer Salaries. Software engineering is a core function for most startups, and salaries can vary quite a bit based on location and experience level:

  • Entry-level (0-2 years): A$60,000 - A$90,000 in Sydney and Melbourne, A$50,000 - A$80,000 in Brisbane, Perth, and Adelaide
  • Mid-level (3-5 years): A$90,000 - A$130,000 in Sydney and Melbourne, A$80,000 - A$120,000 in other major cities
  • Senior (6+ years): A$120,000 - A$180,000 in Sydney and Melbourne, A$100,000 - A$160,000 elsewhere

The higher cost of living in Sydney and Melbourne is a key driver of the salary differences, with engineers in those cities typically earning 20-30% more than their counterparts in other major Australian cities.

Product Manager Salaries. As the bridge between engineering, design, and the business, product managers play a critical role in startups. Salaries for this function are as follows:

  • Entry-level (0-2 years): A$70,000 - A$100,000 in Sydney and Melbourne, A$60,000 - A$90,000 in other major cities
  • Mid-level (3-5 years): A$100,000 - A$150,000 in Sydney and Melbourne, A$90,000 - A$130,000 elsewhere
  • Senior (6+ years): A$130,000 - A$200,000 in Sydney and Melbourne, A$110,000 - A$180,000 in other locations

Again, the higher salaries in Sydney and Melbourne reflect the increased cost of living and competition for top talent in those markets.

Marketing Specialist Salaries. Marketing is a critical function for startups, helping to drive growth and awareness. Salaries for marketing specialists tend to be:

  • Entry-level (0-2 years): A$50,000 - A$80,000 in Sydney and Melbourne, A$45,000 - A$70,000 in other major cities
  • Mid-level (3-5 years): A$70,000 - A$110,000 in Sydney and Melbourne, A$60,000 - A$100,000 elsewhere
  • Senior (6+ years): A$100,000 - A$150,000 in Sydney and Melbourne, A$90,000 - A$130,000 in other locations

While marketing salaries are generally lower than engineering or product roles, there is still a noticeable gap between the major startup hubs and other Australian cities.

Other Considerations

Beyond base salary, remember that many startups offer other benefits, including:

  • Equity/Stock Options: This can be a significant part of the overall compensation, especially in early-stage startups, offering potential for substantial financial gain if the company succeeds.
  • Superannuation: Australia has a mandatory superannuation contribution (currently 11.5% as of May 2025) that employers must pay on top of your salary.
  • Perks: These can range from flexible work arrangements and extra leave to team lunches and professional development budgets.

Final Thoughts

Navigating startup salaries in Australia requires understanding the interplay of role, experience, and location. While Sydney and Melbourne often offer the highest base salaries, the cost of living and the specific opportunity should also factor into your decision. Don't forget to consider the potential upside of equity and the overall culture and mission of the startup.