Brand Writer
Posted on:
July 24, 2025
Job description
The Role
We're looking for a Brand Content Writer who brings depth, clarity, and character to everything we share with the world. This isn't a role about performance marketing or product copy — it's about crafting intelligent, resonant content that builds credibility, earns trust, and reflects the ambition and precision of our brand. You'll create content across long, medium, and short form, from high-stakes announcements and clinician impact stories to opinionated thought leadership and crisp social posts. You'll help set the tone for how Heidi shows up publicly, creating content that resonates beyond the scroll.
Responsibilities
What You'll Do
- Create compelling content for brand-forward initiatives: LinkedIn posts, Instagram and Facebook content, thought leadership, impact assessments, funding or partnership announcements, keynote narratives, leadership updates, and more
- Write in the natural voice of healthcare providers, avoiding tech jargon while respecting clinical expertise and medical terminology
- Elevate the clarity, tone, and consistency of Heidi's external voice
- Collaborate with leadership, design, product, and marketing teams to shape high-visibility messaging
- Develop editorial calendars for content strategy and thought leadership across all platforms
- Interview clinicians, collaborators, and internal experts to surface authentic stories and insights
- Uphold editorial standards that prioritise substance, coherence, and respect for our audience
Job requirements
What We're Looking For
- Background in journalism or clinical practice. We need someone who can write in a trustworthy, human tone
- Ability to translate complex healthcare concepts into accessible, engaging content
- Experience creating content for multiple platforms and formats
- Understanding of healthcare professional audiences and their communication preferences
