Digital Marketing Manager
Posted on:
July 27, 2025
Job description
The Opportunity
This isn't your typical digital marketing role. You'll be the architect behind our demand generation engine, crafting sophisticated campaigns that transform how tradespeople discover and connect with Fergus. Working closely with our Demand Generation Lead, you'll own the complete digital journey from awareness to conversion across our core markets.
Responsibilities
What You'll Own
🚀 Marketing Automation & Campaign Excellence
📊 Data-Driven Growth & Analytics
🎯 Website & Conversion Optimization
👥 Cross-Functional Collaboration
Job requirements
What Sets You Apart Your Experience:
- 4+ years in digital marketing with broad-spectrum campaign management experience
- Strong SaaS background with proven ability to transform businesses through digital journey customization
Must Haves
- HubSpot Mastery: Deep working knowledge of HubSpot, Google Analytics, WordPress, and marketing automation tools
- SEO & SEM Expert: Strong foundation in search engine optimization and marketing strategies
- Data Detective: Expert ability to assess data with attention to detail and translate insights into action
- Technical Fluency: Understanding of workflow systems, SaaS platforms, and product development lifecycles. Expertise with Breakdance Builder and Clay
