Head of Product Marketing

Date - JobBoardly X Webflow Template
Posted on:
 
July 14, 2025

Job description

Become the most enthusiastic person in the room

A position at Phocas is an opportunity to be a part of something unique. We're a company that likes to take risks, question the status quo and make fun an intrinsic part of the journey.

Join a global team that thrives on warmth, action and collaboration. We dream big, take bold steps and use data to drive results. We celebrate wins, support each other and embrace every challenge as a chance to learn and grow. If you bring energy, accountability and are looking to make an impact, we’d love to have you on board!

We're looking for a strategic and creative Head of Product Marketing to define our product narrative, drive go-to-market strategy and fuel growth. In this pivotal role, you'll shape positioning, messaging, pricing and packaging to ensure our products resonate in the market and deliver real value. From early development through launch and beyond, you'll champion market-fit solutions that strengthen our brand and accelerate success.

Responsibilities

Here’s how you’ll do that

  • Shape Commercial Strategy
    Embed pricing, packaging and GTM planning into product development to ensure market-ready solutions from day one
  • Lead Go-To-Market Execution
    Develop and execute launch strategies, craft compelling messaging, and translate technical content into clear, benefit-driven language
  • Champion Product Value & Storytelling
    Promote product narratives that strengthen brand perception and align internal teams around a unified value proposition
  • Enable Sales & Customer Adoption
    Deliver sales enablement tools and adoption materials that empower teams to communicate product value effectively
  • Deepen Market & Customer Insight
    Conduct research to understand buyer needs, track adoption metrics, and inform product and marketing improvements
  • Collaborate for Customer-Centric Delivery
    Work cross-functionally with Product, Design, and Marketing to ensure a seamless and consistent customer experience

Job requirements

This is what you’ll need to do it

  • 8+ years’ experience in product marketing, with a proven track record in B2B technology or software environments
  • Skills in market analysis, product positioning and executing effective marketing tactics across the product lifecycle
  • Experience developing and testing product-led growth strategies, such as lead magnets or entry-level tools, to drive user acquisition and engagement
  • Strong understanding of sales automation tools and how marketing supports the sales funnel
  • Demonstrated people leadership with experience managing and mentoring high-performing teams
  • Familiarity with HubSpot or similar platforms, and knowledge of manufacturing, wholesale distribution or retail sectors