Insurance Marketing Manager (B2B)
Posted on:
April 29, 2025
Job description
Job Description
Are you ready to make a measurable impact in a key industry? As an Industry Marketing Manager on the ANZ Marketing team, you’ll take the reins on developing and executing high-impact marketing strategies that fuel pipeline growth and drive results for our high-priority insurance vertical.
In this role, you’ll be the go-to marketing expert within a cross-functional industry ‘squad,’ working hand-in-hand with sales, product, and customer teams to build powerful industry partnerships and create marketing programs that move the needle. You’ll bring a strategic, agile, and results-driven mindset, ensuring our marketing efforts align with territory goals and deliver real business outcomes.
If you thrive in a fast-paced, collaborative environment and love seeing your marketing initiatives translate into tangible success, this is your chance to make a difference.
Responsibilities
What We’re Looking For:
The ideal candidate will possess the following key skills and experience:
- Stand as the insurance marketing champion in ANZ, responsible for formulating and executing strategically focused end-to-end marketing programs including events and digital campaigns, to drive demand in order to achieve pipeline and squad goals and maintain relationships with senior leaders of the business.
- Build strong aligned relationships with both the sales and product teams.
- Provide direction to internal and external creative resources to brief, conceptualise, create and tactically execute localised campaigns.
- Manage marketing budgets and demonstrate fiscal responsibility when delivering marketing assets and activities.
- Evaluate the impact of marketing programs in achieving their stated objectives.
- Present at quarterly business reviews on marketing activity and performance.
Job requirements
Qualifications
We are seeking candidates who have:
- 5+ years of B2B marketing experience, ideally in an enterprise or SaaS environment.
- Industry expertise in insurance or experience marketing to highly regulated industries is a strong advantage.
- Proven track record in developing and executing end-to-end marketing programs, including digital campaigns, events, and ABM initiatives.
- Strong experience in collaborating with sales and product teams, across regions, aligning marketing strategies with business goals.
- Hands-on experience managing budgets and marketing resources effectively to maximise impact.
- Ability to analyse marketing performance, interpret data-driven insights, and optimize campaigns accordingly.
- Experience working with external creative agencies, vendors, and internal designers, content writers to develop high-quality marketing assets.
- Excellent communication and presentation skills, with the ability to influence senior stakeholders and present marketing performance at quarterly business reviews.
- Familiarity with marketing automation, CRM tools (e.g., Salesforce, Marketo, HubSpot), and digital analytics is a plus but also MarTech platforms savvy (SFDC, Canva, 6Sense, Looker).
- A strategic mindset with the ability to think big-picture while executing with precision.
- Flexibility to work with global teams across time zones
