Marketing Manager
Posted on:
November 25, 2025
Job description
Your Mission
As a Marketing Manager at Propeller, you’ll ensure the hard work of our Product squads reaches the hands of the customers who need it most. You won’t just be launching features; you’ll be crafting the narrative for your product group, executing integrated campaigns, and ensuring our customers maximise the value of their tools to solve real problems on site.
You’ll work side-by-side with our product team to support ongoing product releases and build marketing programs that drive genuine awareness. This role will see you involved from high-level strategy to hands-on execution across the customer lifecycle. You’ll collaborate closely with Creative, Demand Gen, and Regional Marketing teams to turn complex updates into compelling stories that drive real-world adoption.
Responsibilities
Your Responsibilities
- Drive Product Awareness: You will lead the execution of GTM strategies, running integrated campaigns across email, social, paid ads, and blogs to drive demand and feature adoption.
- Craft Compelling Narratives: Working closely with product coordinators and the Creative team, you will refine product positioning and messaging to create value propositions that resonate with our customers.
- Ensure Launch Readiness: You will own all the communication for releases, ensuring internal teams (Sales, CS) and external customers are aligned and informed through seamless launch communications.
- Optimise Engagement: You will champion lifecycle marketing by using data to track performance (adoption, conversion) and iterating on messaging to keep customers engaged long after the initial product or feature launch.
Job requirements
Your Skills
- You have a bias for action and delivery, with experience ideating and executing integrated marketing campaigns across multiple channels.
- You are experienced in building campaign journeys and understand how to drive the continuous cyclical re-engagement of a customer base.
- You have strong analytical skills and the ability to pull insights out of marketing tools to measure success and inform your strategy.
- You thrive at stakeholder engagement, easily collaborating with Product & Engineering teams to translate technical concepts into simple, clear messaging.
- You’re adaptable and thrive in a fast-paced environment and are comfortable managing multiple timelines and shifting priorities without losing focus.
Bonus points for:
- You bring experience in agile environments and an understanding of how Product and Engineering teams operate.
