Senior Brand and UI Designer
Posted on:
July 14, 2025
Job description
About the job
Founded in Sydney, Australia, with staff around the globe, CTC celebrates a remote-first, async culture where flexibility is encouraged, autonomy is celebrated, and cross-team collaboration is highly valued.
Backed by Australia’s largest VCs, Crypto Tax Calculator (CTC) is a fast-growing, seed-stage organisation with hundreds of thousands of loyal users across dozens of markets. Founded in 2018 by brothers Shane and Tim Brunette, CTC is on a mission to help people around the world understand their tax obligations better with simple, easy-to-use tools to identify, track, and organise their crypto.
At Crypto Tax Calculator (CTC), we have pivotal brand work on the horizon to position us for the next chapter of growth — and we’re after a Senior Brand & UI Designer who can help lead the charge. With a bold roadmap ahead, we need someone who can bring craft, pace, and polish across two key areas: marketing creative and product UI design.
This is a rare opportunity to flex your creative skills across brand and product — with a fresh identity and the chance to shape how it scales. The brand is cutting-edge. The product is complex. The expectations are high. You’ll be joining a small, experienced team where impact is immediate and ownership is real.
You’ll be embedded across both the marketing and product design teams — equally comfortable building campaign assets as you are refining interface design. You'll collaborate with performance marketers and writers one day, then jump into Figma and partner with product designers the next. We move fast — and expect you to work smart, leveraging AI tooling and modern workflows to maximise output without compromising craft.
Responsibilities
What you'll do
- Interpret our brand strategy and visual language, bringing it to life across marketing assets, including web pages, campaign creative, social, and ads
- You'll design with both brand and performance in mind — balancing aesthetics with conversion. Working closely with marketing and growth, you’ll concept, iterate, and deliver creative that not only looks sharp but drives results across landing pages, ads, and more.
- Design and evolve our product UI, working closely with product designers to ensure visual consistency, system cohesion, and brand expression across the app
- Contribute to our product design system, especially visual components, tokens, and patterns
- Create or adapt illustrations that follow our brand style guide
- If you’ve got motion chops — even better. Social, product, and campaign animations are in scope
- Confidently update and maintain Webflow pages
- Use AI-powered tools (e.g. for asset generation, creative ideation, workflow acceleration) to drive high-quality output with speed
Job requirements
Who this role is ideal for
This role is well suited to a senior designer who has agency experience across a range of brands and digital environments, and now wants to go deep with a single product. You know how to translate a brand identity across platforms, move at speed, and bring taste and rigour to every output — whether it’s a marketing page or a UI component.
Your commercial mindset will make a significant impact on conversions as you design with optimisation and brand aesthetic in mind.
You’re probably not a UX generalist. That’s fine. But you’ve got a strong interest in product design and are eager to collaborate with experienced PDs and grow into more strategic UX work over time.
What we’re looking for
- Strong digital brand execution — You’ve worked across campaigns, websites, and digital products and know how to scale a visual identity
- Product UI skills — You understand interface design and can work within design systems to deliver clean, modern UI
- Figma native — You use it daily and know how to collaborate across shared libraries and files
- Webflow — You’re confident updating pages and understand how the CMS works. Bonus points if you’ve built pages or templates
- Illustration ability — At a minimum, you can adapt and extend an existing style guide. Ideally, you’ve created visual languages or art direction before
- Motion design — Highly desirable. Subtle animations, scroll interactions, campaign motion
- Startup-ready — You’re used to moving fast, switching gears, and balancing polish with pragmatism
- AI-fluent — You’re already experimenting with AI tools (like Midjourney, Runway, Galileo, Adobe Firefly, Claude and Figma MCP etc.) to improve design workflows, accelerate asset creation, or push creative boundaries. You know where to apply them — and where human touch still matters.
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