Director of Brand Content
Posted on:
May 14, 2025
Job description
About the Role
As the Director of Brand Content, you will oversee ROLLER’s content strategy and execution, ensuring our messaging is clear, compelling, and consistent across all channels. You’ll lead the content team to craft engaging narratives that resonate with our audience, support our marketing objectives, and strengthen our brand’s voice. Your role is to ensure that ROLLER’s content delivers value, drives engagement, and supports business growth.
The ideal candidate is a strategic thinker and a hands-on content leader who thrives in a player-coach role. You will set the vision for content development while actively contributing your expertise to key projects. Whether it’s developing thought leadership pieces, refining website copy, or optimizing content for demand generation, you’ll balance high-level strategy with execution. This individual is passionate about storytelling, has a deep understanding of content marketing best practices, and can drive content initiatives that align with ROLLER’s broader marketing goals.
Responsibilities
What You'll Do
- Lead the content team while actively contributing to content creation, editing, and strategy development. Balance team management with hands-on execution to ensure high-quality, timely delivery of content.
- Develop and oversee ROLLER’s content strategy, ensuring alignment with business objectives and audience needs. Ensure a cohesive brand voice across all content types, including web, blog, email, social media, video scripts, and more.
- Partner with marketing, sales, and product teams to create content that supports lead generation, product adoption, and customer engagement. Collaborate closely with product marketing to develop compelling messaging and storytelling that differentiates ROLLER in the market.
- Own editorial planning, ensuring a steady stream of content that supports campaigns, SEO initiatives, and customer education efforts. Optimize content for organic search and performance across digital channels.
- Coach the content team, fostering a culture of learning and development. Provide mentorship and constructive feedback to help each team member grow in their respective fields.
- Manage multiple content projects simultaneously, ensuring deadlines are met while maintaining the highest standards of quality. Implement and refine processes to optimize workflow and content operations.
- Stay ahead of content marketing trends, integrating new techniques and tools that elevate ROLLER’s content strategy and position us as a thought leader in the industry.
- Oversee all brand messaging, from web copy and blogs to campaign headlines and taglines. Ensure messaging consistency across all customer touchpoints and marketing channels.
Job requirements
About You
- A Bachelor’s degree in marketing, communications, journalism, or a relevant field of study.
- 8+ years of content marketing experience, with 3+ years in a leadership role, ideally in a B2B SaaS technology company.
- Strong portfolio showcasing expertise in content strategy, writing, and editing.
- Proven track record in developing and executing content marketing strategies across digital and print mediums.
- Experience managing and mentoring cross-functional content teams (writers, editors, and multimedia creators)
- Ability to think strategically while driving content innovation and execution.
- Strong understanding of SEO, demand generation, and best practices in content marketing.
- Experience with video projects, from concept development to execution
- Excellent communication and presentation skills.
Perks!
- You'll get to work on a category-leading product that customers love in a fun, high-growth industry! Check our Capterra and G2 reviews.
- 4 ROLLER Recharge days per year (that is 4 additional days of leave that we all take off together as a team to rest and recuperate)
- Engage in our 'Vibe Tribe' - led by our team members; you can contribute to company-wide initiatives directly. Regular events and social activities, fundraising & cause-related campaigns...you name it. We're willing to make it happen!
- Team Member Assistance Program to proactively support our team's health and wellbeing - access to coaching, education modules, weekly webinars, and more.
- 16 weeks paid Parental Leave for primary carers and 4 weeks paid Parental Leave for secondary carers.
- Work with a driven, fun, and switched-on team that likes to raise the bar in all we do!
- Individual learning & development budget plus genuine career growth opportunities as we continue to expand!
