Lead Conversion Copywriter
Posted on:
January 17, 2026
Job description
We’re on a mission to make good health last a lifetime. More than 1 billion people live with obesity worldwide, driving preventable chronic conditions. We’re here to build better long-term care.
Euc is the company behind Juniper, one of the world’s largest weight-management programs combining GLP-1 medication with personalised nutrition, movement support, and clinician-led care from prescribers, nurses, health coaches, pharmacists, and dietitians. Our published clinical research shows that our combined clinical and behavioural approach helps patients lose significantly more weight during their treatment with Juniper by four times.
Our Growth Story:
- 130% YoY revenue growth and 90% reduction in cash burn, with $100M+ raised from investors including BOND, NewView, Blackbird and Airtree.
- Scaled to over 100,000 monthly active patients across our weight-management program.
- Grew the UK patient base from 4,000 to ~40,000 and received selective NICE endorsement to provide services to the NHS.
- Tailored our offering to over 5,000 patients in Germany and Japan
Responsibilities
About the role (What you’ll be doing)
We’re looking for writers. The best in Australia.
If you think that might be you, we want to hear from you.
You care deeply about the craft of writing. You’re as interested in persuasion as you are in creativity, and you believe great copy is built on clarity, argument, and judgment.
You’re ready to step into a role with real ownership: shaping how Juniper speaks to patients across our entire funnel, raising the bar for conversion and lifecycle writing, and setting the standard for what “good” looks like.
This is a role for a senior writer who wants to lead through craft, influence outcomes at scale, and leave a clear fingerprint on a brand with a mission to make healthcare accessible and human.
You’ll join the Product Growth team for Juniper Australia, responsible for Conversion, Retention, and Cross-sell. Your strategic leadership and writing will drive these metrics whilst building patient trust across every patient touchpoint: landing pages, purchase pages, emails, questionnaires, program pamphlets, in-app content, etc.
- Own conversion copy across key patient touchpoints from webpage to onboarding to long-term retention
- Translate complex health topics into hyper-clear messaging that builds trust and drives action
- Spot and fill gaps in persuasive arguments (identify where we need to source testimonials, statistics from new research, expert quotes, etc.)
- Synthesise real patient insights (interviews, reviews, research) to shape persuasive, patient-first messaging
- A/B test your work and optimise it using data and best-practice techniques
- Ensure consistency in tone, narrative, and brand messaging across channels and formats
- Partner closely with design, lifecycle, product, and growth teams, including stakeholders with backgrounds in growth marketing, CRO, or conversion strategy, where copy performance is a shared responsibility
- Apply AI deliberately to increase efficiency and effectiveness, without compromising writing quality or compliance
Job requirements
About you (Who you are)
- You bring extensive experience writing conversion-focused copy for D2C brands, and have an instinct for messaging that converts
- You’ve written across an entire customer journey, so you (a) know how to thread cohesive messages throughout and (b) can pivot tactics and best-practice to each stage of the journey
- Specific experience with landing page optimisation, email marketing, and UX writing preferred
- You’re a sharp, empathetic writer who can balance clarity with persuasion
- You’re experienced with AB testing and are energised by data, feedback, and iteration - you see every word as testable and every result as a learning opportunity
- You have a strong sense of ownership, you’re curious, and you believe that collaboration and feedback leads to better outcomes
- You’re efficient, and can identify what matters most in ambiguous situations
Nice-to-haves (but not deal-breakers)
- You have experience mentoring junior writers and uplifting writing quality across a team
- You have a knack for process improvement, using internal systems and AI writing tools to scale great copy efficiently
- You have experience in a regulated space (ideally health, but including fintech, insurance) and understand how to balance compliance with compelling messaging
