Marketing Manager

WHAT YOU WILL DO

Strategic Marketing

• Partner with executive leadership to support refinement and evolution of positioning Neara’s positioning, narrative and strategic POV as the business scales globally.
• Translate company strategy, product roadmap and market dynamics into clear marketing priorities and programs.
• Lead high-impact cross-functional marketing initiatives (e.g. new market entry, strategic partnerships).
• Identify opportunities to strengthen brand differentiation and category positioning in alignment with approved global narrative framework
• Support go-to-market planning for new offerings in partnership with Product and Sales.

Talent Brand & Internal Communications

• Design and implement a structured internal communications framework that supports transparency, alignment and engagement.
• Lead company-wide communications for strategic updates, organisational change and major milestones.
• Work with the VP of Talent to lead employer branding initiatives that position Neara as an employer of choice.
• Work with the Talent team to develop and execute talent acquisition marketing campaigns to attract high-quality candidates.
• Collaborate with People and Talent to create engaging careers content and candidate experiences.
• Establish clear communication rhythms across leadership and teams to reinforce strategic clarity and alignment
• Ensure employees understand Neara’s strategy, positioning and growth priorities.
• Gather feedback and engagement signals to continuously improve communication effectiveness.

External Communications

• Execute and scale consistent application of approved narrative and messaging across corporate channels — website, earned media, social, events and executive platforms.
• Support executive visibility through speaking opportunities, thought leadership content and industry participation.
• Collaborate with the broader marketing function to align campaigns, content and messaging to strategic priorities.
• Lead execution of proactive PR program, ensuring consistent amplification of category narrative and strategic priorities across priority markets
• Build visibility and thought leadership across priority markets (Australia, US, Europe, South America).
• Craft high-quality press releases, media pitches, executive commentary and bylined content.
• Cultivate and manage relationships with key journalists, analysts and industry commentators.
• Identify opportunities to inject Neara’s perspective into major industry themes (e.g. climate resilience, grid modernisation, infrastructure risk).

WHO YOU ARE

• You think like a consultant and execute like an operator.
• You're commercially minded and understand how marketing supports growth, pipeline and positioning.
• You are comfortable working with senior leaders and influencing without authority.
• You can structure ambiguous problems and turn them into clear, executable plans.
• You are equally comfortable shaping strategy and writing a press release.
• You can distill complex technical concepts into compelling, accessible narratives.
• You thrive in fast-paced, high-growth environments and enjoy cross-functional collaboration.