Product Marketing Director
Posted on:
September 3, 2025
Job description
About Your Role
We're seeking an exceptional Product Marketing Director to drive our B2B go-to-market strategy. This high-impact individual contributor role offers significant growth potential to lead a team as we scale. You'll be the strategic storyteller who transforms complex AI capabilities into compelling narratives that resonate with healthcare professionals and drive business growth.
The ideal candidate is a data-driven storyteller with exceptional writing abilities who thrives in fast-paced environments, operates with an 80/20 mindset, and bridges cutting-edge AI technology with real-world healthcare applications.
Responsibilities
What You Do:
Strategic Messaging & Positioning
- Identify opportunities to create market-making moments, bringing together Growth, Sales, and Customer Success to build compelling campaigns that drive consideration and differentiation,
- Develop Harrison.ai's core value proposition and messaging frameworks that translate complex AI capabilities into clear business value for radiologists and pathologists,
- Craft compelling product narratives, differentiated positioning, and audience insights that drive awareness, activation, and adoption of Harrison.ai's core products,
- Build comprehensive customer personas across various segments and buyers, and
- Collaborate with Brand and Growth Marketing to ensure consistent messaging across all touchpoints.
Sales Enablement & Revenue Growth
- Design and execute world-class sales enablement programs including battle cards, sales narratives, objection handling guides, case studies, whitepapers, and conference presentations
- Establish feedback loops between Sales, Customer Success, Product, and Clinical teams to continuously optimize messaging
- Partner with Sales leadership on account-based marketing strategies for enterprise healthcare systems
- Contribute to pricing and packaging strategy
Product Launch Excellence
- Drive product launches and marketing moments that generate pipeline and grow adoption, enabling both sales-led and product-led growth motions
- Lead cross-functional launch planning across Product, Engineering, Sales, Clinical, and Marketing teams
- Create launch assets and build scalable processes that support Harrison.ai's rapid product development cycle
Market Intelligence & Strategy
- Conduct market research and competitive analysis to identify opportunities in the medical AI landscape
- Gather and synthesize customer feedback, win/loss analysis, and market trends to inform product and go-to-market strategy
- Partner with Product and Research teams to ensure market insights drive product roadmap decisions
- Monitor healthcare industry trends, regulatory changes, and emerging technologies
Job requirements
What You Bring:
- 7-10 years marketing experience with minimum 6 years in product marketing roles
- Proven track record in B2B healthcare technology, preferably enterprise software for healthcare providers
- Expert storyteller and content creator with ability to build robust enablement programs using diverse sales tools and tactics
- Quantifiable impact on sales pipeline, conversion rates, and revenue growth
- Cross-functional collaboration skills managing stakeholders across technical and commercial teams
- Fast-paced startup experience driving results in ambiguous, rapidly changing environments
Nice to have skills and characteristics:
- Experience marketing enterprise software to physicians, radiologists, or pathologists
- Background in AI/ML product marketing or emerging technology sectors
- Healthcare industry knowledge including clinical workflows and regulatory environment
- Account-based marketing experience for healthcare enterprise sales
- Track record building and scaling product marketing functions
- MBA from top tier business school
