Senior Digital Marketing Manager
Posted on:
September 3, 2025
Job description
About the role
As Senior Digital Marketing Manager, you will own and lead the global digital strategy for Advanced Navigation. This is a high-impact role responsible for shaping our performance marketing and digital engagement efforts across inbound, outbound, and account-based channels. You will also lead marketing operations, driving CRM integration, data-driven campaign reporting, and the systems that underpin the efficiency and accountability of marketing globally.
The Senior Digital Marketing Manager role is integral to our Marketing Team's mission. This role will be dedicated to crafting strategic marketing initiatives that facilitate the entire customer journey, from awareness and consideration to lead generation, sales enablement and upselling.
Responsibilities
What you'll do
- Own the global digital marketing strategy from awareness through to conversion and pipeline acceleration.
- Plan and optimise integrated campaigns across paid media, SEO, organic social, and retargeting.
- Design digital programs that support account-based engagement strategies and broad reach campaigns.
- Use third-party intent data and first-party engagement signals to prioritise outreach and personalise messaging.
- Drive continuous improvement through testing, experimentation, and digital conversion optimisation
- Own marketing operations and reporting, including CRM system integration, lead lifecycle workflows, and MQL definition.
- Ensure clean lead routing and data integrity across Salesforce, HubSpot, and supporting systems.
- Develop marketing dashboards and reporting frameworks to measure ROI, channel effectiveness, and campaign outcomes.
- Collaborate with Sales and Revenue Operations on lead handling, pipeline attribution, and lifecycle reporting.
- Support regional teams and channel partners with digital marketing initiatives that drive awareness and co-branded lead generation.
- Develop and implement scalable programs for channel campaigns, MDF execution, and partner onboarding assets.
- Maintain consistent messaging and brand presentation across all partner-related marketing activities.
- Align digital execution to regional commercial objectives and localise assets as required.
- Lead SEO, AEO, GEO and paid search strategies to grow qualified traffic, particularly across Google Ads, LinkedIn, YouTube and relevant programmatic platforms.
- Maintain and optimise the digital tech stack including marketing automation and analytics platforms.
- Ensure the website and all digital channels are conversion-optimised and technically sound.
- Lead and mentor the digital marketing team to deliver high-quality execution and continuous development.
- Partner with Product Marketing Managers to execute go-to-market activity and support product launches.
- Work closely with Sales, Design, Content, and Events to ensure campaigns align with wider strategic initiatives.
- Actively participate in quarterly planning, budget setting, and KPI reviews with the Head of Marketing.
Job requirements
Qualifications
- Bachelor’s degree in Marketing, Business, Communications or related field.
- Postgraduate qualifications or professional certifications in marketing operations, digital strategy, or CRM systems are valued.
- Minimum 8 years in digital marketing within a B2B technology, manufacturing, or industrial environment
- Demonstrated leadership in building and executing global digital strategy aligned to commercial goals
- Deep experience with performance media, attribution modelling, SEO, and channel optimisation
- Strong understanding of Account-Based Marketing strategies, tools, and activation techniques
- Operational experience with intent data platforms and integrating third-party signals into campaign workflows
- Proficient in CRM and marketing automation platforms including Salesforce and HubSpot
- Experience supporting channel marketing initiatives, including joint campaigns and partner enablement
- Proven track record of using marketing operations to improve reporting visibility and campaign accountability
