Staff Performance Marketing (Meta)

About the role (What You’ll be Doing)

We’re hiring a Staff-level Meta expert to take this channel from high-performing to best-in-class — not by tweaking bids in isolation, but by helping build the machine: creative systems, measurement frameworks, and strategic scaling that drives business results across brands and markets.

Meta is one of the most important channels in our growth engine — and we’re looking for someone to help shape how we scale it globally.

Your job is to ensure that Eucalyptus gains — and maintains — a competitive advantage on Meta.

That means staying at the forefront of testing, creative strategy, measurement, and tactical execution. You’ll help us figure out not just what works, but what works better than anyone else.

This is a senior, hands-on role for a Meta specialist who brings depth across performance strategy, creative testing, signal health, and measurement. You’ll work across brands and markets to ensure Meta is delivering consistent, high-quality outcomes — not just through day-to-day execution, but by building the systems and frameworks that set us apart from competitors.

You’ll be part of the Global Performance team, reporting to the Global Head of Performance, and collaborating with media buyers, creative leads, analysts, and local growth teams across the UK, Germany, Australia, Japan, and new markets to come.

This means:

• Set the global Meta strategy – shaping campaign structures, creative systems, measurement frameworks, and bidding approaches across a wide range of budgets.
• Lead testing and experimentation – from incrementality and lift studies to structured creative testing that supports ongoing learning.
• Optimise campaign setup and bidding – using the full range of Meta tools (cost cap, lowest cost, ASC vs. ABO) to guide scalable, efficient investment.
• Partner with creative teams – helping shape briefs, define best practice, and identify what’s working and why across different placements and formats.
• Support strong signal and tracking – working with developers and analysts to maintain clean pixel setups and effective server-side tracking.
• Coach and support media buyers – sharing playbooks, running audits, and helping teams level up their thinking and execution across markets.
• Ensure readiness in regulated environments – aligning campaigns with legal and brand requirements, without compromising on performance.
• Explore new tools and formats – including Messenger bots, lead forms, or other emerging formats that could improve efficiency or unlock new audiences.
• Manage Meta platform relationships – keeping ahead of changes, unlocking access to new features, and pressure-testing external recommendations.

This role is ideal for someone who enjoys working both strategically and operationally — someone who can zoom out to design systems, and zoom in to solve problems. Ultimately, your impact will be measured by the advantage we create — and maintain — over others in the market