CRO Lead

What you'll be doing

Build the experience that transforms how Australians take control of their health.

Starting treatment isn’t a simple transaction—it’s a decision shaped by emotion, uncertainty, and often, years of hesitation. In healthcare, the real barrier isn’t just process or price—it’s fear, confusion, and a lack of clarity around what comes next.

As our CRO Lead, you’ll be responsible for building the most thoughtful, effective, and emotionally intelligent conversion journey in the world. This isn’t just a test-and-optimise role—it’s an opportunity to reshape how patients experience care from the very first interaction.

You’ll uncover what builds trust and what creates hesitation. You’ll design journeys that feel safe, clear, and supportive—helping people move from “maybe one day” to “I’m ready now.” With the right mix of creativity, experimentation, data, and empathy, you’ll turn friction into confidence, and intent into action.

• Deeply understand our patients and the problem we’re solving for them. Go deep into the science, get hands on with the product, dive into the numbers, speak to patients and our patient-facing teams, leverage our panel of experts, learn from other industries
• Leverage these insights to identify opportunities and prioritise a conversion optimisation strategy and testing plan
• Collaborate with Design, Copywriting, Product and Engineering, Lifecycle analysts, etc. to execute each test to a high standard and ensure every change aligns with brand, tech, and clinical requirements
• Track and report key metrics and test outcomes, and iterate your strategy accordingly
• Analyse test outcomes, communicate results, and iterate your strategy accordingly
• Build a culture of rapid experimentation, continuous learning, excellence, curiosity, and deep patient empathy
• Continuously improve and scale the team’s CRO processes

What sets you apart

• You have between 3-5 years experience working in either:
  • CRO, experimentation, or growth/product roles
  • A high-pressure environment (law, consulting, investment banking) plus operational experience, preferably in a high-growth digital start-up
• Clear communicator with a creative instinct – You have a sharp eye for copy, UX, and user journeys that convert—not just because they’re functional, but because they speak to how people feel. You instinctively translate insights into high-impact creative or structural changes that address emotional and psychological barriers. You communicate incisively, honestly, and often—able to synthesise complex concepts into clear, compelling narratives that resonate across teams.
• Creative problem-solver and detail oriented: You are highly organised, and not fazed by complex or ambitious problems. You are able to think critically, and break down big goals into smaller workstreams to empower others to act. You can design, manage and scale processes, adapting them as required at the various scales of the operation, and ensure a high degree of accuracy in your outputs. You’re not just solving for logic—you’re solving for human behaviour, and you account for the emotional friction that often shapes conversion in complex decisions.
• Analytical and tool-savvy – You’re highly comfortable with numbers and bring an analytical mindset that turns performance data into clear, strategic recommendations. You know how to identify the right tools for A/B testing, experimentation, and analysis—and you’re confident figuring out how to use them effectively. You’re comfortable building and launching no-code or low-code experiments, and you collaborate with Design and Engineering to scale the winners.
• Craving for curiosity: You are self-motivated to understand the reasons beneath the surface of the numbers. When metrics are off track, you are not satisfied until you have interrogated the system deeply to determine whether the issue is intermittent or persistent and requires thorough evaluation and improvement of the system. When metrics are ahead of track, you seek to understand whether it can be replicated across the business before celebrating the win.